Since the idea of social media marketing first took off, this unique type of networking has had a major impact on the restaurant industry. If you are using a social media campaign to promote your restaurant, you are on the right track to an effective online marketing endeavor that can truly help grow your business.
However, there are many common mistakes that those new to the world of social media marketing will make when launching these campaigns. Avoiding these mistakes can help any restaurant find more success with their efforts and help them find faster and better results.
Here are some of the most common mistakes made by restaurant owners:
Not Being Consistent With Communications
Consistency is key when it comes to social media communications. Create a schedule for yourself when it comes to sending out communications to your social media followers. Start with a few posts a week. Be careful; if you send too many, people will start to ignore you. If you send too few, followers will forget who you are. Try to stay as consistent as possible to keep followers engaged.
Avoiding Paid Advertising
Too many restaurants avoid paid social media advertising such as Facebook ads; but these are an affordable and powerful way to get more eyes on your restaurant. The average person checks their Facebook multiple times a day. Imagine if someone in your area logged on to see an advertisement for your restaurant right on their page. There is no more direct way to market to local consumers than that.
Not Responding To Audiences
Having a social media account and posting status and images is only half the battle. If you don’t respond to questions or comments from your audience, you are failing to create a connection between your establishment and your patrons. You should be checking your pages for comments and responding, when necessary.
SELLING Instead of Engaging
Potential customers won’t follow your page just to hear your sales pitch. Avoid “over-selling” on your social media pages and remember to engage your followers instead. Ask them questions or for feedback and provide them with information about your restaurant that they actually want to know – such as info on hours, specials, events, coupons and more.
Not Showing Off
Being humble on social media will only go so far. Social media sites are not only great for getting the word out about a restaurant; but they are ideal for promoting and showing off as well. Post pictures of your new dishes, information on awards and recognition, and feel free to brag about any accomplishments that will boost your brand’s image.